SINNAD’s Loyalty Service lets the financial institution reward its cardholders financially by crediting their account with a certain amount as a bonus for making purchases in specific retail outlets.
The bonus schemes are intended to incentivise the cardholders in order to increase their usage of cards in the merchant acquiring network and to attract new potential customers. The bonus value can be a fixed amount, or calculated in different mechanisms:
according to the volume of transactions performed within a period of time (monthly, weekly, daily, etc.)
according to a target volume of transactions
or according to other factors in which the financial institution may want to consider