Manama, Kingdom of Bahrain – 27th November 2024 – SINNAD, a pioneer provider of Card Processing and Payment Services in the MENA region, a subsidiary of The BENEFIT Company, Genesys, a global cloud leader in AI-powered experience orchestration, and IST Networks the leading Customer Experience (CX) and AI Technology Systems Integrator in the Middle East, are thrilled to announce a significant upgraded to integrate cutting-edge AI services into SINNAD’s Contact Center Services, enhancing the overall customer experience with advanced, feature-rich capabilities.

Mr. Salah Ruffaei, AGM of Information Technology & Contact Center at SINNAD stated: “We are excited about the recent enhancements through our partnership with Genesys and IST Networks. This upgrade is designed to enhance customer service by providing, more personalized service to our customers, ensuring that the customer needs are met with unprecedented efficiency and effectiveness. We are committed to exceeding the expectations of the customers, and our collaboration with Genesys and IST Networks enables us to harness the power of AI.”

Mr. Jafar Harb, Bahrain Sales Leader at Genesys, added: “Empowering SINNAD in Bahrain through Genesys AI has the potential to unlock a new era of customer engagement, where every interaction is personalized, every inquiry is answered promptly, and every experience is enriched with intelligence. Together, we can transform challenges into opportunities and redefine the standards of customer experience.”

On the other hand, Mr. Ahmed Kadry, Regional Sales Manager at IST Networks stated: “By integrating advanced AI into their contact center, SINNAD is creating lasting connections and empowering their clients to excel in every engagement. This transformation enables SINNAD’s clients to foster deeper connections and provide an experience that is more attuned to individual customer needs, positioning them to achieve exceptional satisfaction and loyalty.”

Under the terms of the designed upgrade, Genesys and IST Networks will provide SINNAD with a comprehensive suite of AI solutions designed to optimize customer interactions and enhance customer experience. These features include implementing cutting-edge technology to enhance security and streamline call handling, tailored to meet the evolving needs of SINNAD’s diverse client’s base to create a seamless experience across all touchpoints.

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