Manama, Bahrain – 22 September 2026  – Zain Bahrain, through its dedicated customer experience portfolio OneCX, has announced the expansion of its strategic partnership with SINNAD, a pioneer provider of Card Processing and Digital Payment Services in the MEA region and a subsidiary of The BENEFIT Company, establishing a framework for further collaboration on customer engagement, communication and digital experience solutions.

The agreement was signed during OneCX Day 2026, hosted by Zain Bahrain under the theme “Explore the Future of Customer Experience with AI.” The event brought together business leaders, customer experience professionals, technology experts and digital transformation executives to examine the growing role of Artificial Intelligence (AI) in transforming customer engagement, service delivery and digital customer journeys.

Through the expanded partnership, OneCX and SINNAD are joining forces to advance customer experience capabilities tailored to the evolving needs of the banking and insurance sectors. By bringing together AI-powered technologies, omnichannel engagement, digital customer journeys, CRM and customer engagement capabilities, the collaboration establishes a foundation for future initiatives that enable SINNAD’s client ecosystem to deliver more connected, personalized and responsive customer experiences, while elevating operational efficiency through intelligent digital innovation.

Commenting on the partnership, Mr. Ammar Al Ketbi, Chief Executive Officer at Zain Bahrain, said: “Zain Bahrain’s expanded collaboration with SINNAD represents a significant opportunity to bring together SINNAD’s strong expertise and reach within the financial services ecosystem with OneCX’s AI-powered customer experience capabilities. Through OneCX, we are helping organizations adopt intelligent and integrated solutions that enhance customer engagement, simplify interactions and create more connected customer journeys.”

Commenting on the occasion, Mrs. Rana Almaeeli, Chief Executive of SINNAD, said: “Our expanded partnership with Zain Bahrain reflects SINNAD’s continued commitment to enabling financial institutions with innovative solutions that respond to the evolving expectations of their customers. By combining our expertise in payments and financial services with advanced customer experience capabilities, and leveraging AI technologies to deliver smarter and more personalized experiences, we aim to enhance customer engagement, drive greater operational efficiency and support service excellence across the financial services ecosystem.”